This past week, I was communicating with someone I met at a local SEO networking event I used to participate in. I’ve been fortunate that I’ve met many people who’ve seem to have remembered what I’ve told them and could see how passionate I was about sharing the information and my approach to online marketing. The gentleman asked for help, but had a very typical request: help me with SEO even though I have a limited budget. This is the response (for the most part) that I gave him and he appreciated. He called it a “reality check” which I think we all need to realize:
Dear Client,Frankly, the SEO market has become a very “interesting landscape” to say the least since Feb/March of this year (2012).SEO requires either more effort, money or time than most people have these days. The larger players and brands are going to do much better because they have all 3. The smaller guys in the business still can do a bit of damage, but it will take a very concerted effort that will require one, if not 3 of the things that you need to succeed.Also, the google update(Penguin) has also created a lot of problems for many businesses which are having an impossible time fixing their situations if they did any link building that google felt was improper. So, their situations are quite complex and require much more of the 3 aforementioned, but very few are willing to increase any of the 3 to alleviate their respective situations.Many people usually lose patience trying to do all 3 and end up simply finding other marketing channels.The real estate market is tough – very tough to be frank. And it’s going to be somewhat difficult to find someone who’s good enough who will dedicate what it takes to get you to the top 3 positions without the budget or the other 2 things: time and effort. I’m happy to help anyone to any degree, but again, most people usually end up lacking one of the 3 and as a result, it just becomes a somewhat wasted or inefficient effort.Anyone who charges less is usually going to give you limited time, effort or put in the resources to get you the things you want that make a difference – the inbound links in particular. The keyword research isn’t too hard to do and can be done relatively easily. But the biggest impact will be in the inbound links and if you can, exercising as much as you can on the social media front as well.