Notes from the first ever Facebook Office Hours

facebook office hoursI wrote earlier about the first ever facebook office hours presented by the marketing team at Facebook here. However, I wasn’t able to post all the notes that I took from the session that was live at the time. I’m sure the video is available if you want to watch it on their Facebook Live part of the site. I wanted to edit down the details in a more presentable format, but unfortunately, clients are always first above and beyond blogging here. So, I’ll have to give you the “raw notes” I took from the webcast earlier this past week. Hope it helps!

[The first 15 mins are missing because the default tab had some recording of Univ students presenting their best facebook apps.]
There’s no limit to the number of people who can be fans of your page
-over 30 million users
Number of Admins/what happens
-unlimited number of admins to the page & they can update from any

computer or admin
-should be careful who is assigned an admin (gotta trust them)
-lots of time a fake account is created as a secondary
-at facebook, “we’re about unique” identities and fb has tools to “find

your add’l identities”
Can we update our page from our mobile ph
-3 ways to update: iPHone app, via email (every page has a unique email

address; well hidden secret), via sms (text)
-mobile websites (zero.facebook.com [low bandwidth], m.facebook.com

[robust, photo options], touch.facebook.com [ipad]), explains how to

access page from email in these
what does “liking” mean
-it’s “share on steroids”; it can do a ton of stuff
-when they launched open graph earlier during the year, they allowed

developers mark up any object in the social graph
-the basic thing like does is “share”; it distributes it through newsfeed

and friends newsfeed
-real magic is after; shows up in facebook search & others; shows up in

your profile (ppl can discover what you like); certain open graph objects,

when you like something, it’s almost “friending” an object; you

developer/publisher can “share” back to the people who like the page

(probably one of the most powerful things you can do with it)
-b/c it’s the “open graph”, you’ve gotten permission of what your users

“liked” so you can customize things based on their likes; you can use

their likes to personalize the experience
-like is your personal endorsement
What tab is the best default
-can make the landing tab unique (creating it fbml; facebook markup

language); “custom landing page”
-optimize everything through the newsfeed
-photos and videos go over well
-make sure it’s a 2 way dialogue on comments
-speak in an authentic voice (not the same stuff as another feed); make it

intimate, real, human & make your value proposition unique
-”what numbers should we see?” feedback numbers, etc. compared to others
-it depends on the audience, utilizing the tab, use facebook deals
What can we do to take the facebook “to the next level”
-just launched the facebook deals product (places, mobile, page)
-http://www.facebook.com/blog.php?post=446183422130
Do Cities use FB pages?
-City of San Fran does (one of the biggest fans)
-can point out where potholes are, crime longs, events, etc.
-team in DC who works with govt entitites
???
How do you fix FB page
-when you name your page, FB wants to know that you’re connecting to a

unique identity
-you can change your name if you have less than 100 fans**
Metrics – how to use?
-facebook insights
-one example of how it’s used it well; public figure updated their page in

English, but found 25% of their fans were speaking spanish & updated it
-open graph pages; dashboard components provided & an api is available

(custom time frame)
-facebook help center; developers.facebook.com which talks a lot of the

platform including updates & releases
-demos tab has a facebook webinar that can be useful
Something cool on facebook this week (share)
-randi: data team found the top trends in their status updates:
-hmu (hit me up); top trend!
-ppl like the movie exception & eclipse
-ppl liked airplanes song
-justin bieber
-facebook.com/blog is where you can find this thing pointed out by randi
-tv shows on clicker.com
-fashion fanatic gal found how a brand is incorporated into facebook
-showed employees wearing their shoes (“real people” wearing the really

expensive, pretty shoes)
-vin diesel’s page (one of the most popular on facebook)
-premiered the trailer from his new book that’s really personal
-had a really good impact on his 20 mill+ fans

Finished at about 11:41a and couldn’t address the “tons and tons” of

questions and will have more future “facebook hours”

Followed by George Bush (“W”), the former president’s new book;

interesting how an “awkward politician” follows the “awkward” geek’s

company’s marketing team



One Comment on "Notes from the first ever Facebook Office Hours"

  1. Keep it coming, wrtires, this is good stuff.

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