Have you ever done a search on your name in Google? I’m sure you have. If not, give it a try. It’s interesting to see what comes up.
How about searching for yourself in Google’s Adword Keyword Tool? I use it almost daily to find ideas when we have a starting idea and need to extrapolate all the potential phrases clients might target. So, if you type in a phrase like “Seattle Dentist”, the tool returns suggestions like “west seattle dentist” or “seattle dentists” with an ‘s.’ It will give you all kinds of great data including how many times Google estimates it will be searched every month.
One thing though it normally does is return the results in a “relevant” way. What I mean is that Google tries to interpret “what does the initial phrase mean” to it’s database? Well, I was surprised recently to see that Google’s learned who I am. If you type in “brandon na” into the tool, the first suggestion it gives back is “Search Engine Optimization Seattle” and 35 other phrases. Google has even learned recently we’ve expanded to Portland having returned “portland search engine optimization” also as a suggestion as well. Continue reading “Brandon Na = Search Engine Optimization Seattle” »
Yah, I’m titling this “seo.” Verbose, isn’t it?
Today, I’m about to embark on a 50 blog post journey writing about “SEO” which will help me confirm my thoughts about blogging. Moreover, this is my attempt to bring the focus back to a blog that didn’t have a “plan” at the beginning and was more about random thoughts on seo, facebook and other elements to internet marketing rather than sticking to some of the original goals.
So, what were those goals? At first, it wasn’t clear, but an obvious goal would be having GREAT clients come to this blog and started calling me and saying “Brandon, could you help us with our website rank on Google and ultimately improve it’s traffic? We’ll pay you millions of dollars.” Seriously, you don’t have to be paying me or my firms millions of dollars, but helping us put food on the table would be nice. Continue reading “SEO” »
In a life where I’ve questioned every single thing (ask my teachers, they hated me) up through my 40th year of existence (later this year; please don’t remind me), I think it’s funny that ultimately, I chose a field that sometimes is labeled “Snake Oil.” This isn’t a post that’s going to defend it per se, but definitely explain why even some people with media power even say it doesn’t work (frankly Dvorak probably wrote this piece so he could create a little buzz for himself which is part of the whole “snake oil” he thinks doesn’t work. The other interesting point is that he fails to even approve any comments on his column. So, instead, I just wrote a blog post that basically will serve as the comment. Hopefully, it should rise through the SERP for “seo fiascoes” since there’s no competition on it.
SEO isn’t snake oil, but there are snake oil dealers who do preach SEO as a cure all, a strategy that should work overnight and something that they fail to truly implement properly.
Obviously, the benefit of improving your website could be a boon to your business. If you’re able to do it through viral techniques, through email newsletters, through many other smart and innovative strategies, that’s awesome. SEO has worked very well for many companies and business and it’s why many succeed even though they fail to execute on the business side. Continue reading “SEO is Snake Oil” »