Have you ever done a search on your name in Google? I’m sure you have. If not, give it a try. It’s interesting to see what comes up.

How about searching for yourself in Google’s Adword Keyword Tool?  I use it almost daily to find ideas when we have a starting idea and need to extrapolate all the potential phrases clients might target.  So, if you type in a phrase like “Seattle Dentist”, the tool returns suggestions like “west seattle dentist” or “seattle dentists” with an ‘s.’  It will give you all kinds of great data including how many times Google estimates it will be searched every month.

One thing though it normally does is return the results in a “relevant” way.  What I mean is that Google tries to interpret “what does the initial phrase mean” to it’s database?  Well, I was surprised recently to see that Google’s learned who I am.  If you type in “brandon na” into the tool, the first suggestion it gives back is “Search Engine Optimization Seattle”  and 35 other phrases.  Google has even learned recently we’ve expanded to Portland having returned “portland search engine optimization” also as a suggestion as well. 

Funny how their database can equate two very different ideas: a name and a topic by what we do online.  Don’t you think?  Well, I’m definitely glad it’s doing this obviously and giving me credit for the industry in general.

brandon na equals seo seattle

Here are the full 35 phrases that I supposedly represent:

brandon na seo

Here are two other examples of Google interpreting who or what the name represents:

“John Chow”, my blogger friend obviously comes up for his name being searched because he’s built up a big brand helping people “make money online.”

john chow making money online

Or “Rand Fishkin” who shows up quite a bit for the company he heads “SEOMoz”  or the book he helped write “The Art of SEO.”

rand fishkin seomoz art of seo


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