2019 (October) Search Marketing Share: Latest Data shows Bing lost a tiny percentage

January 9, 2020

Google recaptures a tiny bit, but Bing still 1/4 of US Searches

If you haven’t been watching Microsoft’s efforts to grow and compete against the International Search Engine leader (Google), you’ll see they’ve been reversing the share significantly.  While they dropped a tiny bit this last month, they still have 25.2% of the US market according to the latest report by Comscore: 

Looking at a year and half before it, April 2018’s Search Marketing Share data shows that Bing was at 24.0%.  So, in ~18 months, Microsoft has grown it by over a 1% point and over a 60+ million more searches a month.

The latest US search query report for Oct 2019

As you can see, it is 4.329 billion monthly searches from Microsoft sites focusing on search vs. what was reported in April in 2018: 4.267 billion.

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Useful Search & Internet Data

U.S. Searches - Apr 2020

Google Sites 62.3%
Microsoft Sites 25.7%
Verizon Media 11.2%
Ask Network 0.8%

U.S. Queries - Apr 2020
Search Queries are shown in units of a million
Google Sites 12,696
Microsoft Sites 5225
Verizon Media 2277
Ask Network 155

Top 5 Multi-Platform Properties - Apr 2020
Unique Visitors/Viewers (000)
Google Sites 259,592
Microsoft Sites 226,435
Facebook 222,151
Verizon Media 215,339
Amazon Sites 208,132

Source: comScore

“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

Source: Comscore

Browser Statistics - Mar 2019 - Mar 2020
Chrome 57.64% -> 62.58%
Safari 14.81% -> 15.64%
UC Browser 7.37% -> 2-3%
Firefox 5.38% -> 4.7%
Opera 3.65% -> 2-3%
Internet Explorer 3.11% -> 2.56%
Source: Statcounter Browser Market Share

More Historical Internet Stats Here

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