2019 (October) Search Marketing Share: Latest Data shows Bing lost a tiny percentage

January 9, 2020

Google recaptures a tiny bit, but Bing still 1/4 of US Searches

If you haven’t been watching Microsoft’s efforts to grow and compete against the International Search Engine leader (Google), you’ll see they’ve been reversing the share significantly.  While they dropped a tiny bit this last month, they still have 25.2% of the US market according to the latest report by Comscore: 

Looking at a year and half before it, April 2018’s Search Marketing Share data shows that Bing was at 24.0%.  So, in ~18 months, Microsoft has grown it by over a 1% point and over a 60+ million more searches a month.

The latest US search query report for Oct 2019

As you can see, it is 4.329 billion monthly searches from Microsoft sites focusing on search vs. what was reported in April in 2018: 4.267 billion.

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Useful Search & Internet Data

U.S. Searches - Feb 2019


Google Sites 62.6%%
Microsoft Sites 24.7%
Verizon Media 11.7%
Ask Network 1.0%


Compared to Dec 2014
Google Sites 65.4% ( -2.8%)
Microsoft Sites 19.7% ( +5.0%)
Yahoo Sites 11.8% ( -0.1%)
(Now Oath Network)
Ask Network 2.0% (-1.0%)


Source: comScore

“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

Source: Comscore



Browser Statistics - Mar 2018 - Mar 2019
Chrome 57.64% -> 62.58%
Safari 14.81% -> 15.64%
UC Browser 7.37% -> 2-3%
Firefox 5.38% -> 4.7%
Opera 3.65% -> 2-3%
Internet Explorer 3.11% -> 2.56%
Source: Statcounter Browser Market Share


More Historical Internet Stats Here

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