Search Engine Journal recently shared a study about how consumers don’t trust Google my Business as much as they do websites.
It does show we need to keep working on our websites despite the growth of Google my Business.
What types of businesses do people search for online?
The post shared:
Restaurants and Cafés (56%)
Grocery stores (37%)
Clothing stores (34%)
Hotels and B&Bs (34%)
Medical practices and healthcare (28%)
And the study by BrightLocal (who we use) identified the consumers’ expectations of the online presences as:
56% expect local businesses’ websites to be most accurate.
32% believe Google My Business has the most accurate information
12% trust directories to have the most up-to-date information