Here’s an infographic by SEOBook that they like to call “Goldilocks SEO” we saw on Search Engine Land recently.

There’s warnings about the “over optimization” penalty and how to deal with it like SEOMoz’s CEO Rand doing a whiteboard on it recently.

We are definitely curious how and when it will supposedly be applied. We are under the belief that it won’t be fully applied and that if it is fully applied, it will mean the end of all on page optimization and many of the off page optimization rules/tactics that were done over the past 12 years. However, we’ll see here shortly…