Top 25 Offline Brands Searched

A couple of interesting notes: 

  • “qvc” was pulled off the list since it borders between an online media property which we’ll be profiling later and a retailer.  Given that it’s a retailer, it should be tied for #25 with “credit agricole,” “ticketmaster,” and “southwest airlines.”  These days, the distinction between offline and online brands is becoming more grey. 
  • “verizon,” despite it’s shorter length is actually searched less than our #22 phrase “verizon wireless.”  The single term is actually searched only on average 4,090,000/month vs. it’s longer counterpart at 9,140,000/month.  

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