Recently, we were pitched by a content management tool saying it can help us generate content more efficiently.  It produced a piece on the most basic of questions and topics anyone should know in our field.  We thought we would publish their recommendations and see how it resonates with the SERPs and Google.  We’ll publish the results as soon as we get a moment as to how well it performs and give the vendor a review in the end.

Without further adieu:

What is SEO (search engine optimization) by the Top Industry Sources

What is SEO? Search Engine Optimization 2020 (moz.com)

The best resource on the web for free information focusing on SEO continues to pump out information daily.  At the same time, they have some of the best primers for the topic.  This piece we link to details all the following topics:

And beyond this, they provide many other “good reads” you should at least glance at, if you’re hoping to refine your understanding to help yourself, others or any website out there optimize the needed elements to show up higher in the SERPs.

What Is SEO / Search Engine Optimization? – Search Engine Land(searchengineland.com)

Get started learning all about SEO from one of the industry’s most trusted source, Search Engine Land. The site breaks out the success factors via a periodic table and look at search from various verticals:

The guide then explains the rest chapter by chapter.  You can start with chapter 1: types of search engine SEO factors. The rest follow:

and then SEL’s library highlights:

And even more niche (SEO) topics:

Beginner’s Guide to SEO [Search Engine Optimization] (moz.com)

The Beginner’s Guide to SEO has been read over 10 million times.

What is SEO? Search Engine Optimization Explained (ahrefs.com)

The SEO toolset company provides some of the best content on SEO.  Their guide is as comprehensive as anyone in the industry.  They know long form content does well with SEO on top of giving the logical value (as long as the content isn’t a lot of fluff).

SEO Made Simple: A Step-by-Step Guide for 2020 (neilpatel.com)

Neil is a pioneer (or at least in the early wave) in SEO.  What I would say he’s even better at is outsourcing or investing in the resources that follow a playbook of generating tons and tons of content based on popular opinions that have been published since Google started to garner a stranglehold over search.   His “step by step” guide leverages the same “long form content” strategy as Ahrefs, but has unique enough content that it does him well:

Topics he (or his team) covers:

  • How Search Works: (briefly)

  • White hat vs. black hat

  • on-page SEO vs. off-page SEO

  • Keyword research

  • Meta tag optimization

  • Site Achitecture

  • Mobile 

  • Speed

  • Security

  • Engagement/CRO and much more

The rest, we’ll let the default suggestions play out and see if they end up being fine as strong additional resources.

Search engine optimization (en.wikipedia.org)

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to  …

What is SEO and How It Works? [Here’s the Answer] (lyfemarketing.com)

Find out what is SEO and how it works. Use this simple guide to develop and implement an SEO strategy that works for your business.

What is SEO? • SEO for beginners • Yoast (yoast.com)

What is SEO? SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing your web pages to make them reach a high position in Google.

What is SEO? Search Engine Optimization In 2020 (backlinko.com)

A simple answer to the question: “What Is SEO?”. Plus a complete guide and tutorial for people that are new to search engine optimization.

The Definition of SEO in 100 Words or Less [FAQs] (blog.hubspot.com)

SEO is something marketers should continue to define, and redefine. Here’s what this popular acronym means and why it’s so critical to website traffic.

What Is SEO? A Quick Guide To Search Engine Optimisation (screamingfrog.co.uk)

What Is SEO?Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.Research

SEO Basics: Complete Beginner’s Guide to Search Engine Optimization(wordstream.com)

WordStream has come to be known mostly as a PPC destination. But we also know a thing or two about SEO, and people ask us all the time for a primer on SEO basics. So we’re…

Do you need an SEO? (support.google.com) – Check out our SEO Starter Guide

What is SEO? Here’s A Simple Plain English Answer, SEO in a Nutshell(redevolution.com)

Are you still confused about search engine optimisation or SEO? Are you still wondering what search engine optimisation is all about? Well here’s a si…

What is SEO and how can it help my website’s Google visibility? (theguardian.com)

Learning how to improve your site’s SEO can significantly improve your business’ prominence in online search results

What is SEO? [And How it Works] (serp.co)

SEO, an acronym for “Search Engine Optimization”, is the science (and frankly ART) of bringing people to your website, from search engines, who are likely to be interested in the products and services you provide. SEO is quite literally how to optimize a website in such a way that a web crawler (aka…

SEO Optimization – Learn to Optimize for SEO (wordstream.com)

Learn what SEO is, the basics of search engine optimization, and practical SEO strategies for making sure your site is optimized for organic search traffic.

What Is SEO Marketing? (shopify.com)

In this seo tutorial we examine exactly what ecommerce SEO is and how it can help your business.

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