How to Add a New User to your Google Analytics Account

Written by on April 17, 2013 in Blog - No Comments

For us to do a great job for anyone, we need to have more information vs. less.  As a result, I usually ask for Google Analytics permission from prospective and definitely paying clients because it helps us get a clearer picture of how things were and how things “could be” after we help them.  I don’t know why I haven’t created a post up through now about this, but a new client was asking about it and it dawned on me that I should finally do it!

So, here it goes:

How to add another person onto your Google Analytics Account

Step #1: Obviously, log into your Google Analytics Account

Step #2: With the initial screen, there should be a menu item that says “Admin” – click on it to get to the Admin screen

I’ve added a little red arrow to point it out.  

Continue reading “How to Add a New User to your Google Analytics Account” »

6 Tips for International SEO

Written by on March 5, 2013 in Blog - No Comments

Just read a reasonable article/post about International SEO.  Thought I’d share:

Interesting Advice regarding Global Search Engine Optimization

A few key takeaways to work with to help International/local targeting:

1. Language and its diacritics/characters are a collection of rules specific to a language and/or a geographic area. Whenemploying a local campaign, limit the code and semantics to one dialect, or prepare separate micro-sites, sub-domains or applications to target each location.

2. Place text that has been translated into a database, a separate file, or a particular location within a file. This will enableand inform targeted indexing and thus correct serving of your content.

3. Place keywords in the target language (with special characters) in your URLs.

4. Implement “Lang” attributes within your coding and select your targeted country within webmaster tools.

5. Consider in-country hosting or local rerouting options.

6. Comply with rules and algorithms of in country search engines.

The rest of the post is here.

Kate Uptin is 2013′s Sports Ilustrated Swimsoot Issue Covr Gurl

Written by on February 9, 2013 in Blog - No Comments

So, why are we posting about some hot body on Sports Illustrated?  And why are there so many spelling errors in the title?

Today, on google trends we learned that a trend in searches is “kate upton” (spelled correctly) garnering the top searches on google for Feb 8, 2013.  It’s early…so it might be more than the 50,000 or so searches that they are currently estimating.

Well, the news reminded me of me of a post that I had mispelled Miss USA in 2009.  Instead of correctly spelling “miss”, I labeled it on purpose as “Ms” to see what sort of search results I could garner.  I called the post “A sick Ms. Indiana wins the 2009 Miss America pageant.”  You noticed that I mispelled it in the initial iteration of “miss”?  First, the spelling error is to the left and possibly giving more weight to the post’s mispelling instead of the correct spelling of the title.   The post got me close to 500 visits due to it.  Continue reading “Kate Uptin is 2013′s Sports Ilustrated Swimsoot Issue Covr Gurl” »

Checking out a website’s backlinks – who to use?

Written by on February 9, 2013 in Blog - No Comments

I got this email from LinkedIn in an SEO group I joined a while back called SEO Dojo.  The guy asked:

I’m working on a site and while checking the PR of blog posts, I found a page that has PR 4. The interesting fact about the page is that when I check that page in OSE, it says that No Data is Available for that URL. How can a page have PR 4 with no links? The page is not linked from the home page nor any other important page with high PR.
If someone have the right answer, please write it here.
Thanks.

To me the answer was obvious.  You need to check multiple sources including Google Webmasters if you’ve set it up.   My recommendations were to check out also Majestic SEO which runs from free (limited access) to £250.00 monthly.  I’ve used them for a bit for my data and like the data I can use to compare my client’s sites vs. competitors.  ahrefs is the new guy on the block, but is becoming a popular service that many are using and supporting including SEObook.com.   Continue reading “Checking out a website’s backlinks – who to use?” »

Top Vine Videos you can See on a Website

Written by on February 7, 2013 in Blog - No Comments

The new hot social media website Vine doesn’t make it easy to share.

However, we’re going to do it for them for now until they figure out how to embed like Youtube allows.  Her’e's a collection of the Top Vines we could find for you:

Top Funny Vines:

Frankly, we couldn’t find a collection of funny Vines for you & we can’t embed the Editors’ picks or by #Topic videos, but we did find that Jimmy Fallon likes the new app & shared a few with us. So, we’ll call his videos the Top Funny Vines for now until we find a better selection. Ha, ha!

The thing about Vine:

The meaning of life: Continue reading “Top Vine Videos you can See on a Website” »

Pinterest 101 Infographic

Written by on January 29, 2013 in Blog - No Comments

We’ve probably written a little too much about Pinterest, but for anyone who needs quick Pinterest basics, this is a great infographic for you to catch up:

What is Pinterest?  Continue reading “Pinterest 101 Infographic” »

Guide to Pinterest for Small Businesses

Written by on January 28, 2013 in Blog - No Comments

If you’ve missed us talking about it, Pinterest is the “social media bomb” these days.  It’s the new “facebook” of recent times.

Compete.com tells us:

About 1 in 4 consumers reports that they are spending less time on other social media sites in favor of Pinterest.  Compete has observed some evidence of this change in behavior – there has been 3% decline in time spent on Facebook over the last month.

I would say it’s the social media website of the decade, but frankly, each decade is too long these days and the Internet is creating new stars by the year (or every other year).  Nevertheless, if you are a believer, you may want to check out the following:  Continue reading “Guide to Pinterest for Small Businesses” »

Digital Marketing Conferences – February 2013

Written by on January 26, 2013 in Blog - No Comments

Smart Social: Expions 2013 Social Business Summit – Feb 6, 2013, Raleigh, NC, Free – Invitation Only

…”social business summit and get ready to hone your smart social strategies by participating in timely panel discussions and gaining insight from case studies by leading Fortune 500 brand marketers and industry strategists.” Continue reading “Digital Marketing Conferences – February 2013” »

Google Title Tag Length – What’s the best number of characters?

Written by on January 24, 2013 in Blog - 1 Comment

Hopefully, by now, you’ve been told or learned that the Title Tag on your web site pages is one of the most important factors in judging what content exists on the page.  However, does it mean you should now stuff the title with as many words or characters in it so that you can get credit for all those terms?

No!

There’s a bit of information out there that confuses many of you in terms of how to properly create title tags for each page.  One of those pieces of advice involves the length of the title tag.  There are recommendations including SEOMoz saying it should be 70 characters to an argument by this guy named SEOmofo.  You can search for all the competing pieces of advice or refer to this article on Search Engine Roundtable about the mofo’s thoughts. Continue reading “Google Title Tag Length – What’s the best number of characters?” »

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