“We’ve worked with two other SEO companies in the past 6 years (who’ve charged almost double) and they have not been able to deliver even close to the same results.”
~Jackie Broom, Co-Owner, Plastic Tanks Reseller GotoTanks.com
Scroll to the bottom, if you simply want to start talking about how to improve or get exposure through AdWords. Email firstname.lastname@example.org or call 206.841.5762 to get started.
The Long Game for Google is Paid
You’ve probably noticed that AdWords has been taking up more of the landscape for Google searches these days. We have been very realistic in that Google is not a non-profit and seeks to continue to satisfy their investors. As a result, the Pay-per-click form of advertising, Adwords, is going to be more integrated into the Search Engine Results Page (SERP) to get users to click on the ads at a bare minimum. Does it mean that you give up on your Organic SEO efforts? No. However, you should also be very realistic that the ENTIRE page is marketing space and if you want to be ubiquitous on the Internet (like Amazon or Expedia did and now are), you need to take AdWords seriously.
For example, the 4th largest industry using AdWords was Education (in 2011) and a top keyword that was running at $34.87/click was “accredited online college degrees.” If you look at the SERP, you can see it is DOMINATED by AdWords:
I was using my MacBook and I couldn’t see a single Organic result “above the fold” on my screen. I would have to scroll down to see the organic SEO results. I was barely even able to see the rich snippet that typically resides at the top of a page which provides reference information and is usually the top “relevant” result to most searchers.
Mobile Search is mainly PPC/AdWords
Looking for the same results on my iPhone 6+, you can see similar, if not identical issues of the AdWords showing up at the top and dominating the screen.
I couldn’t even see the 4th AdWords advertiser. Thus, it’s critical to be #1.
Does this mean SEO is no longer viable?
Not at all, but it’s more important than ever to be realistic that a comprehensive marketing strategy including paid versions is key to the long term viability of any company wanting exposure online. Organic SEO is still the most efficient and ideal form of online marketing, but Adwords or Facebook Ads Management is becoming more important and we are here to help with all of these needs.
And here are some stats to help you understand the efficacy of SEO today:
Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly. (Source: MarketDive, 2016)
When using organic SEO techniques and a PPC campaign together, you can expect to receive 25% more clicks and 27% more profits versus using just one or the other. [Via Business 2 Community]
PPC/AdWords/Facebook Marketing isn’t Easy
Before we entered the SEO/PPC Agency field, we found the MANY steps and adjustments and constant monitoring to be very inconvenient and sometimes exasperating. Sometimes even just accepting the approval from an agency to allow them to manage your account was complicated. So, we even created videos to fix these small, but sometimes cumbersome problems.
So, if you would like us to take over the management of your account in an affordable manner, please read more.
Our PPC services start at $500 a month for maintaining accounts on Google Adwords, Facebook Advertising, Yahoo Search Marketing or Microsoft adCenter. **There is also a setup fee that is determined based on the number of hours it takes to setup the account or make adjustments. And for smaller companies that can provide proof of lower income, we do try to help as much as possible with fees.
Many hours go into truly providing a great starting campaign and also making sure the campaign is continuously optimized. Periodically, we are able to provide free PPC services with a combination of Organic SEO services.
Please feel free to ask to see if we’re offering that currently.
Pay Per Click Success Stories:
Case #1: Goto Plastics spends thousands a month with very limited communication and also conversions up through 2010. Seattle Organic SEO takes over the PPC Management in 2011 and owners of the company report a 25% increase in business despite a decrease in PPC spend through our management efforts.
“Seattle Organic SEO has been an amazing find for our e-commerce business. Brandon Na, the owner, has been great to work with. We’ve received great personal service and real results as our sales have already increased within just 4 short months. We have seen a dramatic increase in our organic results as well as a successful PPC campaign while still staying within our budget. We’ve worked with two other SEO companies in the past 6 years (who’ve charged almost double) and they have not been able to deliver even close to the same results. But beyond that, Brandon has done a fantastic job in educating us on what SEO truly is, breaking down all the confusing terminology and marketing methods for us to understand and always willing to share his knowledge, something we’ve never experienced before. He’s a great communicator and offers the personal attention you don’t get anywhere else. I highly recommend this company.”
–Jackie Broom, Co-Owner, Plastic Tanks Reseller GotoTanks.com
Case #2: Within weeks of starting to work with Seattle Organic SEO, Toginet’s Station Owner was shocked at how fast SOS helped the station reach its’ goals. Using a mix of Pay Per Click (PPC) advertising and starting his SEO campaign, Toginet was already meeting monthly goals within days. Martin expounds “We tried running Google Adwords before on our own, but this time around with SOS’s expert help, our phones started ringing off the hook immediately. Not only did it cost less than I thought, but Seattle Organic SEO also threw in a little $100 free bonus to make it even cheaper. I realized after our first week that there’s a right way to do PPC marketing and there’s a wrong way. The right way involves hiring Seattle Organic SEO.”
-John Martin, CEO, Toginet.com
Google Adwords vs. Facebook Ads