Google makes many changes to their algorithm annually (reported to be around 500+ or so a year), but the past 2 years have had two significant updates: Panda and Penguin. With the most recent Penguin update to their algorithm, we’ve seen some websites drastically affected to the negative. Some websites we believe have been very unfairly attacked like our heating company client MM Comfort Systems who’s run an incredible business for 3 decades. We know of two other websites that are the leaders in their verticals and they’ve been sharply affected where they’ve lost tons of traffic due to Penguin.
Well, it’s now going national with the Wall Street Journal showing how it’s basically killing other great businesses.
So, I could understand if the websites were very spammy themselves or if they provided no content at all, but what the heck are all the manual raters doing at this time and frankly, what does google think this recent algorithm has done to truly “enhance their results?” I’d love for them to report or show some proof how this major change has improved the state of search.
Unfortunately, google has too much vested in their Adwords platform to frankly not disrupt organic search engine optimization at least regularly. It makes too much sense for them to destroy or basically “warn businesses” they either need to pay to play.
My original post is hosted over at the Seattle SEO Network (to be published 4/30/2012) where I discuss in limited detail about some great posts/articles you should read about and a few personal thoughts about the changes. Take a look at the post by clicking on the above link to learn a bit about the bigger changes that Google’s implemented thus far this year – at least to the degree it’s affected websites and their traffic probably in the most significant way in 2012.
It’s basically the same level of impact, if not great than last year’s Panda update which was basically the main topic of the year in terms of it truly turned many website’s and their owners’ lives upside down.
Google pointed out in a recent blog post saying that if users can’t find what they’re looking for right away after clicking through from the search to your website, your website can be punished. In this post, they identify that having excessive amounts of advertising could be detrimental for a user who clicks through to your website. Basically, google’s saying you need to be able to literally attract that user who finds your website instantaneously.
I’m curious how they determine this, but it’s probably related to the bounce rate and other things I can’t even begin to explain right now. At the same time, it is interesting they will be doing this moving forward in addition to the 500+ other changes they plan to change the search results here in 2012.