A question was posed recently in the biggest SEO team focusing on one vertical:
What’s searched more? “Chevrolet†or “Chevyâ€?
One of the mad scientists in the group contended from his past research that it was “Chevy.†Let’s call him Bob.
In our mind, the only way to truly validate the answer to this question, we verify it with our trusty tool that comes straight from the horse’s mouth: Google.
Jumping into the Adwords Keyword Planner, it said the opposite:
“chevrolet” was searched 2,740,000 times a month.
“chevy” was only looked up 673,000 times a month on Google.
But was this really the case?
So, this was in general. Across the world, the longer spelling was used to find ideas based off the top automotive brand name. However, we speculated that there might be different reasons why the former would be sought after more than the latter. At the same time, we always operate off the assumption that the general populace aims to be efficient about their searches. They use shorter phrases or type with as few characters as possible. Also, in America, “chevy” makes more sense. So, we thought we would check a couple “southern cities” in the U.S. to see what they are doing.
In Atlanta:
chevrolet – 18,100
chevy – 9900
So, despite being a longer phrase and despite it being a southern city, they opt for the longer permutation of the auto brand. Maybe this southern city which claims host to the largest cola brand in the world just likes to spell it out?
Let’s check the capital of country music: Nashville
chevrolet – 5400
chevy – 3600
Interesting. This city also seems to like the longer permutation.
Hmmm, this isn’t supporting Bob’s claim!
*Note, I used Adwords Keyword Planner and I always select the Nielsen DMA version of the city (where available).
The above supported the contrary, but how about the rest of the top cities in the U.S.?
#1 – New York
chevrolet – 33,100
chevy – 49,500
Well, now looking at the top U.S. city, we see maybe Bob is right.
#2 – Los Angeles
chevrolet – 40,500
chevy – 40,500
#3 – Chicago
chevrolet – 14,800
chevy – 22,200
*More support for Bob
#4 – Houston
chevrolet – 22,200
chevy – 12,100
Interesting that southern cities actually like the longer form.
#5 – Philadelphia
chevrolet – 9900
chevy – 14,800
#6 – Phoenix
chevrolet – 9900
chevy – 12,100
#7 – San Antonio
chevrolet – 6600
chevy – 4400
#8 – San Diego
chevrolet – 8100
chevy – 6600
#9 – Dallas-Ft. Worth (combined region)
chevrolet – 22,200
chevy – 14,8000
#10 – San Jose (NOT nielsen)
chevrolet – 2400
chevy – 2900
We thought the top 10 cities was enough, but we also decided to add #11 & #12 because they’re southern:
#11 – Austin
chevrolet – 6600
chevy – 4400
#12 – Jacksonville
chevrolet – 3600
chevy – 3600
Despite all the city by city analysis, Bob’s claim didn’t seem to be supported. The gross number of searches potentially supported the search for the longer version of the American brand name.
However, do people JUST search for “chevy” or “chevrolet?” If they are looking for a car, wouldn’t they be adding other words to the brand name? The experts at CDK claim you do.
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While the dashcam plays a crucial role in the external safety of your Chevrolet, considering measures to protect your car’s interior is equally significant. Beyond the mechanical components, the comfort and aesthetics inside your vehicle matter. One effective way to do this is to invest in custom-fitted seat covers, providing a layer of protection to your car’s seats. These covers not only add a personalized touch to the interior but also help protect your car’s seats from wear and tear, spills, and other potential damages. In tandem with a quality dashcam, opting to car’s seat covers becomes a holistic approach to ensuring both the safety and longevity of your Chevrolet.
Bob said “if you add ‘Silverado’ to ‘Chevy’ or ‘Chevrolet’ then it proves that ‘Chevy’ is searched more often.â€
chevy silverado – 135,000
chevrolet silverado – 33,100
So, it appears that maybe Bob is right.
But why is there such a difference in keyword volume overall? We thought maybe it was international locations possibly skewing it:
Greater London
chevrolet – 4400
chevy – 720
Toronto (NOT nielsen)
chevrolet – 5400
chevy – 1900
Initially, we asked the question broadly. However, driving towards the answer to the question, we decided we should limit the volume to the “United States†as targeting instead of the default. And we found:
United States
chevrolet – 550,000
chevy – 550,000
So, it really does depend on many factors:
- are you talking about the “most” in terms of the United States or Globally?
- did you know that search volume may also be dictated by local geographies and demographics?
- also, some brand names may be dependent on specific products or services connected to the company
