Is it the damn Gecko?  

If you search “top spenders on google ads”, you’ll get a very old article by AdAge saying that Amazon tops the list.  While the case is true here in 2021, the post is from 2013.  It reported that Amazon spent $158 million USD on search ads. (data below)

However, the report was from almost 8 years ago.  We want updated information and Google reportedly does too.  However, you can see with this search, the mammoth search engine doesn’t always practice what it preaches.

With that said, we have some better data here from our friends at SpyFu here in 2021 on:

Top 100 Biggest Google Ads Spends Per Month

Rank Domain Ad Budget* Seo Clicks
1 amazon.com $17.4M 3.37B
2 info.com $12.9M 29.9k
3 consumersadvocate.org $7.01M 555k
4 progressive.com $5.78M 3.89M
5 geico.com $5.22M 9.6M
6 ebay.com $5.05M 473M
7 wayfair.com $5.02M 198M
8 statefarm.com $4.02M 12.4M
9 fastquicksearch.com $3.88M 0
10 walmart.com $3.79M 410M
11 homedepot.com $3.79M 504M
12 overstock.com $3.71M 50M
13 lendingtree.com $3.5M 3.32M
14 walletgenius.com $3.44M 2.4k
15 usautoinsurancenow.com $3.43M 7.46
16 lowes.com $3.36M 130M
17 quoteble.com $3.26M 80.2
18 insure.com $3.17M 1.5M
19 homeadvisor.com $3.16M 27.3M
20 carvana.com $3.07M 11.4M
21 thehartford.com $2.98M 2.33M
22 allstate.com $2.9M 10.3M
23 expedia.com $2.87M 308M
24 officialcarinsurance.com $2.82M 0.12
25 nation.com $2.75M 2.61k
26 healthinfo.care $2.69M 0
27 libertymutual.com $2.67M 2.54M
28 jcpenney.com $2.64M 31.4M
29 cargurus.com $2.58M 29.2M
30 amicacoverage.com $2.56M 7.76k
31 cheapest-auto-insurance.com $2.49M 6.47
32 ratekick.com $2.41M 49.5
33 priceline.com $2.4M 4.89M
34 insurance.com $2.32M 2.77M
35 top10.com $2.29M 162k
36 quickenloans.com $2.26M 6.01M
37 capitalone.com $2.25M 13.1M
38 findsimilar.com $2.18M 78.3
39 bestreviews.com $2.14M 1.98M
40 quotewizard.com $2.08M 933k
41 target.com $2.07M 336M
42 thecarinsuranceguide.com $2.05M 227
43 N/A $2.02M 973k
44 booking.com $1.99M 165M
45 aaa.com $1.95M 10.6M
46 truecar.com $1.92M 14.4M
47 att.com $1.9M 48.3M
48 bestdeals.today $1.85M 6.07k
49 insurify.com $1.78M 10M
50 pretected.com $1.75M 645
51 kohls.com $1.75M 103M
52 gopher.com $1.71M 499
53 phoenix.edu $1.71M 867k
54 cars.com $1.67M 115M
55 etsy.com $1.63M 196M
56 asu.edu $1.61M 4.35M
57 uline.com $1.59M 4.38M
58 wgu.edu $1.57M 2.03M
59 mapquest.com $1.51M 61.4M
60 kayak.com $1.49M 196M
61 autotrader.com $1.46M 56.4M
62 howstuffworks.com $1.46M 18.6M
63 creditkarma.com $1.45M 22.4M
64 nerdwallet.com $1.44M 88.1M
65 snhu.edu $1.42M 2.29M
66 devry.edu $1.42M 272k
67 consumeraffairs.com $1.41M 16.9M
68 healthnwell.com $1.39M 119
69 experian.com $1.34M 8.62M
70 comparecards.com $1.32M 107k
71 hotels.com $1.32M 103M
72 thetop10sites.com $1.32M 1.34k
73 buyersguide.org $1.31M 1.6k
74 top10mortgageloans.com $1.3M 219
75 fundinghero.com $1.3M 4.16k
76 liberty.edu $1.3M 6.63M
77 sureint.com $1.28M 0
78 discovercard.com $1.27M 240k
79 grainger.com $1.27M 9.61M
80 joinroot.com $1.26M 304k
81 mattressfirm.com $1.25M 5.8M
82 supercheapinsurance.com $1.24M 0
83 thumbtack.com $1.23M 9.41M
84 informationvine.com $1.23M 459
85 bestmattressonline.org $1.23M 6.76k
86 chase.com $1.19M 18.2M
87 wix.com $1.17M 10.7M
88 pronto.com $1.17M 4.14k
89 bestreviews.guide $1.17M 797k
90 shopify.com $1.17M 36.8M
91 intuit.com $1.16M 23.9M
92 xfinity.com $1.16M 17.3M
93 farmers.com $1.16M 3.13M
94 gcu.edu $1.15M 629k
95 cheapcarinsuranceusa.com $1.14M 0
96 reservations.com $1.12M 908k
97 everquote.com $1.11M 157k
98 discover.com $1.1M 5.1M
99 adt.com $1.09M 1.08M
100 simplisafe.com $1.08M 155k

Source

*Per month

Here’s the data I spoke about above when you search “top spenders on google ads”

2013 Top Search Marketing Advertisers

Sadly, but surely, data from an even older source shows up as the #2 result from wordstream (their 2011 study) for the same search “.top spenders on google ads”:

They reported:

2011 Top Google Ads Spenders by Industry

  1. Finance & Insurance ($4 billion)
  2. Retailers & General Merchandise ($2.8 bill)
  3. Travel & Tourism ($2.4 bill)
  4. Jobs & Education ($2.2 bill)
  5. Home & Garden ($2.1 bill)
  6. Computers & Consumers Electronics ($2.0 bill)
  7. Vehicles ($2.0 bill)
  8. Internet & Telecom ($1.7 bill)
  9. Business & Industrial ($1.6 bill)
  10. Occasions & Gifts ($1.2 bill)

More detail from that wordstream share:

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