Is it the damn Gecko?  

While insurance companies like Geico spend a ton and in 2021, you could say the “gecko” was in the Top 100, but not here in 2022 (with our latest update).   Instead, the top spender is not a huge surprise and continues to be the top spender for many years.

Also, if you search “top spenders on google ads“, there’s a chance you’ll get a very old article by AdAge from 2013.  You may even get many other stats or outdated infographics (including possibly the most overused one by Wordstream in 2011 which we’ll share below).  The good news about the AdAge piece is that the information is accurate that Amazon tops the list, but how about the rest?  And is the spend the same as 2013?  We found it changed literally in just one year — so, what do you think happened in 8 years? Well, in order to make sure you have the latest info, we decided to do the research and provide it to you!    

With our latest update here in November 2022, a newer AdAge piece has entered the SERP, but it looks to be behind a paywall.  So, our report ends up being very handy for all of you out there who may have smaller budgets.  Free isn’t bad, right?

With that said, here’s the latest data from our friends at SpyFu here in 2022 regarding the:

Top 100 Google Ads Spends Per Month

Rank
Domain
Ad Budget
Seo Clicks
1
$22M
3.68B
2
$18M
1.8B
3
$16.5M
463k
4
$6.35M
164k
5
$5.82M
257M
6
$5.82M
3.03
7
$5.52M
7.44M
8
$5.47M
805M
9
$5.44M
177M
10
$4.92M
751M
11
$4.91M
139
12
$4.43M
6.85M
13
$4.31M
463
14
$4.24M
14.3M
15
$4M
7.84M
16
$3.86M
147
17
$3.75M
102M
18
$3.46M
204M
19
$3.41M
6.15
20
$3.32M
452
21
$3.2M
245M
22
$3.18M
4.03M
23
$3.09M
720M
24
$3.07M
10.8
25
$3.06M
9.9M
26
$3.06M
7.54M
27
$3.04M
20.3M
28
$3.01M
234k
29
$2.98M
2.3M
30
$2.92M
0
31
$2.87M
0
32
$2.81M
3.99M
33
$2.78M
15.2k
34
$2.67M
13.5M
35
$2.64M
1.68k
36
$2.64M
26.4M
37
$2.62M
67.9M
38
$2.58M
1.08M
39
$2.43M
136
40
$2.41M
43.5M
41
$2.4M
32.2M
42
$2.36M
599
43
$2.32M
554k
44
$2.3M
72.9M
45
$2.29M
9.57M
46
$2.22M
1.77k
47
$2.22M
2.66M
48
$2.21M
273k
49
$2.17M
111M
50
$2.14M
14.8M
51
$2.11M
5.2M
52
$2.11M
1.65M
53
$2.1M
10.9M
54
$2.07M
285k
55
$2.07M
1.21
56
$2.06M
565
57
$2.05M
4.69M
58
$2.05M
145M
59
$2.03M
1.13M
60
$1.99M
415k
61
$1.99M
587M
62
$1.98M
618M
63
$1.95M
13.1k
64
$1.94M
0
65
$1.92M
0
66
$1.92M
6.83M
67
$1.9M
814
68
$1.87M
29.3M
69
$1.84M
316M
70
$1.83M
51.3
71
$1.82M
0.03
72
$1.79M
0.65
73
$1.74M
16.8M
74
$1.74M
6.12M
75
$1.68M
76.7M
76
$1.6M
176k
77
$1.58M
1.48k
78
$1.55M
12.6
79
$1.55M
552
80
$1.55M
8.64M
81
$1.53M
8.85M
82
$1.53M
565k
83
$1.52M
3.71M
84
$1.51M
862k
85
$1.49M
210M
86
$1.48M
23.1M
87
$1.47M
0
88
$1.46M
15.9M
89
$1.43M
3.17M
90
$1.43M
948
91
$1.42M
45.2M
92
$1.41M
388k
93
$1.41M
22.2M
94
$1.39M
123k
95
$1.39M
19.7M
96
$1.39M
6.48M
97
$1.38M
17.3M
98
$1.38M
117M
99
$1.37M
214k
100
$1.36M
8.56k

You may be interested in the 17 Key Benefits of SEM that will Surprise You!

And for history’s sake, we are keeping last year’s list here for reference.  Some of the key differences you’ll see include:

  • Amazon appears to have increased spending by $5 million/mo
  • Ironically, Google has shot up very high up the list to #2 outspending what Amazon did per month last year
  • Most of the top spenders have remained the same, but travel has become more competitive.  Look at who’s #5 today.

2021’s 100 Biggest Google Ads Spenders Per Month

Rank Domain Ad Budget* Seo Clicks
1 amazon.com $17.4M 3.37B
2 info.com $12.9M 29.9k
3 consumersadvocate.org $7.01M 555k
4 progressive.com $5.78M 3.89M
5 geico.com $5.22M 9.6M
6 ebay.com $5.05M 473M
7 wayfair.com $5.02M 198M
8 statefarm.com $4.02M 12.4M
9 fastquicksearch.com $3.88M 0
10 walmart.com $3.79M 410M
11 homedepot.com $3.79M 504M
12 overstock.com $3.71M 50M
13 lendingtree.com $3.5M 3.32M
14 walletgenius.com $3.44M 2.4k
15 usautoinsurancenow.com $3.43M 7.46
16 lowes.com $3.36M 130M
17 quoteble.com $3.26M 80.2
18 insure.com $3.17M 1.5M
19 homeadvisor.com $3.16M 27.3M
20 carvana.com $3.07M 11.4M
21 thehartford.com $2.98M 2.33M
22 allstate.com $2.9M 10.3M
23 expedia.com $2.87M 308M
24 officialcarinsurance.com $2.82M 0.12
25 nation.com $2.75M 2.61k
26 healthinfo.care $2.69M 0
27 libertymutual.com $2.67M 2.54M
28 jcpenney.com $2.64M 31.4M
29 cargurus.com $2.58M 29.2M
30 amicacoverage.com $2.56M 7.76k
31 cheapest-auto-insurance.com $2.49M 6.47
32 ratekick.com $2.41M 49.5
33 priceline.com $2.4M 4.89M
34 insurance.com $2.32M 2.77M
35 top10.com $2.29M 162k
36 quickenloans.com $2.26M 6.01M
37 capitalone.com $2.25M 13.1M
38 findsimilar.com $2.18M 78.3
39 bestreviews.com $2.14M 1.98M
40 quotewizard.com $2.08M 933k
41 target.com $2.07M 336M
42 thecarinsuranceguide.com $2.05M 227
43 N/A $2.02M 973k
44 booking.com $1.99M 165M
45 aaa.com $1.95M 10.6M
46 truecar.com $1.92M 14.4M
47 att.com $1.9M 48.3M
48 bestdeals.today $1.85M 6.07k
49 insurify.com $1.78M 10M
50 pretected.com $1.75M 645
51 kohls.com $1.75M 103M
52 gopher.com $1.71M 499
53 phoenix.edu $1.71M 867k
54 cars.com $1.67M 115M
55 etsy.com $1.63M 196M
56 asu.edu $1.61M 4.35M
57 uline.com $1.59M 4.38M
58 wgu.edu $1.57M 2.03M
59 mapquest.com $1.51M 61.4M
60 kayak.com $1.49M 196M
61 autotrader.com $1.46M 56.4M
62 howstuffworks.com $1.46M 18.6M
63 creditkarma.com $1.45M 22.4M
64 nerdwallet.com $1.44M 88.1M
65 snhu.edu $1.42M 2.29M
66 devry.edu $1.42M 272k
67 consumeraffairs.com $1.41M 16.9M
68 healthnwell.com $1.39M 119
69 experian.com $1.34M 8.62M
70 comparecards.com $1.32M 107k
71 hotels.com $1.32M 103M
72 thetop10sites.com $1.32M 1.34k
73 buyersguide.org $1.31M 1.6k
74 top10mortgageloans.com $1.3M 219
75 fundinghero.com $1.3M 4.16k
76 liberty.edu $1.3M 6.63M
77 sureint.com $1.28M 0
78 discovercard.com $1.27M 240k
79 grainger.com $1.27M 9.61M
80 joinroot.com $1.26M 304k
81 mattressfirm.com $1.25M 5.8M
82 supercheapinsurance.com $1.24M 0
83 thumbtack.com $1.23M 9.41M
84 informationvine.com $1.23M 459
85 bestmattressonline.org $1.23M 6.76k
86 chase.com $1.19M 18.2M
87 wix.com $1.17M 10.7M
88 pronto.com $1.17M 4.14k
89 bestreviews.guide $1.17M 797k
90 shopify.com $1.17M 36.8M
91 intuit.com $1.16M 23.9M
92 xfinity.com $1.16M 17.3M
93 farmers.com $1.16M 3.13M
94 gcu.edu $1.15M 629k
95 cheapcarinsuranceusa.com $1.14M 0
96 reservations.com $1.12M 908k
97 everquote.com $1.11M 157k
98 discover.com $1.1M 5.1M
99 adt.com $1.09M 1.08M
100 simplisafe.com $1.08M 155k

Source

Looking for a PPC Agency in Seattle?  We will be happy to help you garner immediate visibility in the many top websites that offer PPC or SEM Advertising.  

And here’s more “historical data” which should hopefully NOT show up for recent requests for the biggest budgets by individual companies helping Google generate billions in revenue each quarter.

2013 Top Search Marketing Advertisers

Sadly, but surely, data from an even older source shows up as the #2 result from wordstream (their 2011 study) for the same search “.top spenders on google ads”:

They reported:

2011 Top Google Ads Spenders by Industry

  1. Finance & Insurance ($4 billion)
  2. Retailers & General Merchandise ($2.8 bill)
  3. Travel & Tourism ($2.4 bill)
  4. Jobs & Education ($2.2 bill)
  5. Home & Garden ($2.1 bill)
  6. Computers & Consumers Electronics ($2.0 bill)
  7. Vehicles ($2.0 bill)
  8. Internet & Telecom ($1.7 bill)
  9. Business & Industrial ($1.6 bill)
  10. Occasions & Gifts ($1.2 bill)

Here’s the outdated infographic that shows up a lot for “top spenders on google ads”.  Can’t believe it’s stuck around for more than a decade!

425-289-6008