If you haven’t heard of it yet, ClubHouse is the new rage. It’s the Tik Tok for older people in my humble opinion — via Audio. Think of Zoom meets Podcasts and had a beautiful step daughter. OK, that was a horrible analogy, but it’s a bunch of people having “authentic” conversations in curated rooms.
After the new and improved version of Vine became the “new thing,” (Not ClubHouse, but TikTok) everyone has been trying to figure out how to act like teens and build a brand. Why would you not given how fast it has been growing? However, Rohan Seth and Paul Davison had different plans — leveraging the podcast craze of the past decade, they built a different form of podcast — adding on top of the earlier analogy, think of how talk radio used to be. People would call in and have a chance to ask questions. The same thing happens a bit on ClubHouse.
And it looks like it’s paying off recently. This is data from appfigures starting off the year and their 2nd bullet point highlighted the growth. Here’s what they had to say:
Did you ever think Twitter but with voice would be a great idea? Probably not, but some did and managed to get enough funding to get it off the ground.
Clubhouse is still in private beta and is only available for iOS, but managed to sneak into the top chart in the US.
Downloads rose to 67K on Tuesday (12/29), pushing total downloads to nearly 1M since its release, based on our intelligence.
That’s a new all-time high for the invite-only service, and quite a few beta testers. Imagine having to manage that beta…
Twitter, but for voice, isn’t a new idea. I heard a pitch for a similar service a couple of years ago and thought, like most others, that it’s not the kind of idea that’ll take off. Seems some investors have changed their mind since.
Let’s let some other sources explain more about this phenomena:
What exactly is the Clubhouse app?
Clubhouse is a new social media app that allows users to have “casual, drop-in audio conversations” with others. They could be your friends, celebs or just random strangers. But the main difference to other apps is that is is purely by audio that you’re engaging in conversations.
From the initial interactions I’ve had on the site, it’s about “authenticity” that you can feel from all the people from celebrities to successful entrepreneurs to even the trolls who periodically drop in and try their best to “trump” the other folks who are running the rooms.
You can get as involved as you want, simply listen in to conversations or be the one hosting and leading chats.
The company describes itself as: “A new type of social product based on voice [that] allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.”
The Buzz Surrounding the ClubHouse App
But don’t just trust us, check out all the press on it right now:
- What is ClubHouse and how do I get involved? Jan 8, 2021
- Clubhouse Is The New FOMO-Inducing Social App To Know Dec 16, 2020
- The Hot New Thing in Clubby Silicon Valley? An App Called ClubHouse May 19, 2020
These are just a few pieces covering the new social phenomena. Google “clubhouse app” or different permutations of the phrase and you’ll see 350,000 results including the aforementioned and more like the following:
- How Black users are saving Clubhouse from becoming a drab hangout for tech bros
Clubhouse has carved out a niche among black users, and as they have joined, they have innovated new ways for using the voice-chatting app …1 day ago
- How buzzy app Clubhouse could grow beyond its exclusive beta
Clubhouse is a buzzy new social network. Screenshot by CNET. On a Wednesday evening, there’s a room filled with a handful of people, …3 weeks ago
- What is Clubhouse? Good luck getting invited to the social app.
Clubhouse is an invite-only, audio-focused app is popular with celebrities. But it’s also already had significant problems with abuse.6 days ago
- Everything You Need to Know About Clubhouse, the App Celebrities Are Flocking To
Clubhouse is an exclusive, invite-only audio app where participants can move around virtual rooms discussing arts and culture, from popular …1 week ago
- Clubhouse Is Dangerously Close to Becoming Our New Internet Wasteland
What’s true of any social-media endeavor remains the same on this app: Give people the space to talk, and they will say too much.3 weeks ago
- What We Know About Clubhouse’s App Influencer Program
Tech investors have warmed to the idea that being a content creator is a legitimate form of business.3 weeks ago
- “You Become Hostage to Their Worldview”: The Murky World of Moderation on Clubhouse, a Playground for the Elite
The invite-only app, which has drawn attention for anti-Semitic speech and harassment issues, says it’s focused on making users feel safe.1 month ago
- The Future of Social Media Is All Talk
From Clubhouse to Discord to Twitter, 2020 was all about giving people a voice online. Literally.4 weeks ago
From the initial interactions we’ve had on the site, the users talk a lot about the “authenticity” you can feel from people that range from celebrities to successful entrepreneurs to even the trolls who periodically drop in and try their best to “trump” the other folks who are running the rooms. Personally, we’ve got a lot of “air time” in several rooms, depending on when you enter and how friendly the moderators are. There are some HUYGE-ly influential folks inside the app and we thought we would share what we’ve learned.
There isn’t a list like this on the web that we’ve been able to find — to hopefully learn who and why they are so popular.
Top 30+ Influencers on ClubHouse
1.Rohan Seth, @rohan, 5.9 million followers, 657 following (1/19/21 data: 564,872 followers, 449 following & originally 1/9/21 531,487 followers,443 following – one of the two co-founders of ClubHouse)
2. Paul Davison, @paul, 5.3 mill followers & 2.1k following (previously 1/19/21: 451,717 followers, 1384 following & originally 1/9/21: 422,927 followers, 1368 following, the other Co-founder of ClubHouse)
3. Tiffany Haddish, @tiffanyhaddish1, 5 million followers, 1.2k following (1/19/21 data: 610,258 followers, 532 following & originally on 1/9/21 when this post was created: 577,427 Followers, 532 Following)
4. Felicia Horowitz, @feliciahorowitz, 4.9 mill followers, 411 following (w/ previously on 1/19/21: 497,455 followers)
[Photo to be added soon]
5. Marc Andreessen, @pmarca, 4.7 million followers, 1k following, (previously 1/19/21: 420,607 followers, 413 following & originally 1/9/21: 395,388 followers, 409 following)
6. Jared Leto, @jaredleto, 4.6 million followers, 107 following (previously 1/19/21: 409,961 followers, 86 following & originally 1/9/21: 401,492 followers, 86 following)
7. Chris Lyons, @chrislyons, 4.5 mill followers, 398 following (previous on 1/19/21: 504,608 followers, 278 following w/ the original numbers on 1/9/21: 475,412 followers, 278 following)
8. Shaka Senghor, @shakas, 4.3 million followers, 971 following (previously 1/19/21: 420,138 followers, 734 following & originally 1/9/21: 409,629 followers, 734 following)
9. Van Jones, @van, 4.2 mill followers, 440 following (previously 1/9/21: 476,715 followers, 273 following & originally 1/9/21: 449,458 followers, 265 following)
10. (tie) Ben Horowitz, @bentonio, 4.2 million followers, 247 following (previously 1/19/21: 392,453 followers, 149 following & originally 1/9/21: 384,498 followers, 149 following)
10. (tie) Anu Shah, @anu, 4.2 mill followers, 609 following, (previously 1/19/21: 402,912 followers, 416 following & originally 1/9/21: 375,547 followers, 414 following)
12. Gayle King, @gayle, 4.1 million followers, 76 following (previous 1/19/21: 418,388 followers, 75 following & originally 1/9/21: previous: 409,928 followers, 75 following)
12. Josh Constine, @joshconstine, 4.1 mill followers (previously 1/19/21: 366,765 followers, 426 following)
12. Andrew Chen, @andrew, 4.1 mill followers, 1k following (previously 1/19/21: 350,834 followers, 791 following)
15. Nait Jones, @naithan, 3.9 mill followers, 812 following (previously 1/19/21: 372,896 followers, 511 following)
16. (tie) Fadia Kader, @fadia, 3.8 mill followers & 1k following (w/ previously 1/19/21: 442,141 followers, 702 following & originally 1/9/21: 416,292 followers, 700 following)
16. (tie) Jeff Carvalho, @jeffcarvalho, 3.8 mill followers, 714 following (previously 1/19/21: 376,707 followers, 515 following)
18. (tie) Erika Batista, @erika, 3.6 mill followers, 1.5k following (previously 1/19/21: 401,082 followers, 1020 following & originally 1/9/21: 392,736 followers, 1020 following)
18. (tie) Erik Torenberg, @erik, 3.6 mill followers, 263 following (previously 1/19/21: 373,202 followers, 158 following)
20. (tie) Bomani X, @iambomanix, 3.5 million followers & 2.5k following (previously 1/19/21 w/ 426,517 followers, 1121 following & originally on 1/9/21 417,917 followers, 1119 following)
20. (tie) Katie Stanton, @katie, 3.5 mill followers, 690 following (previously 1/19/21: 374,068 followers, 407 following)
20. (tie) Jasmine Martin, @jas.mrtn, 3.5 mill followers, 1k following (previously: 242,486 followers, 794 following)
23. (tie) Meek Mill, @meekmill, 3.4 mill followers & 219 following (w/ previously 1/19/21: 477,715 followers, 204 following & originally on 1/9/21: 457,928 followers, 204 following)
23. (tie) Karen Civil, @karencivil, 3.4 million followers, 426 following (previously 1/19/21: 430,470 followers, 379 following & originally 1/9/21: 406,100 followers, 372 following)
23. (tie) Virgil Abloh, @virgilabloh, 3.4 mill followers, 116 following (previously: 327,857 followers, 161 following)
26. (tie) Swan Sit, @swan, 3.3 mill followers, 1.6 following (previously 1/19/21: 346,563 followers, 914 following)
26. (tie) Alexis Gay, @yayalexisgay, 3.3 mill followers, 560 following (previously: 322,223 followers, 252 following)
28. (tie) Imani Ellis, @imani, 3.2 mill followers, 451 following (previously: 227,082 followers, 393 following)
28. (tie) Joe Budden, @podfather, 3.2 mill followers & 677 following (w/ previously 1/19/21: 482,031 followers, 627 following & originally on 1/9/21: 455,928 followers, 623 following)
28. Just Blaze, @justblaze, 3.2 mill followers, 588 following (previous: 267,738 followers, 249 following)
[Photo to be added soon]
28. (tie) Shondra Washington, @shondradanielle, 3.2 mill followers, 588 following (previously: 276,865 followers, 486 following)
Honorable Mentions (~3.1 mill in followers or less + celebrities):
Top 30+ ClubHouse Influencers (#s 32+++):
Eugene Baah, @eobaah, 3.1 mill followers, 699 following (previously: 337,582 followers, 335 following)
Ashton Kutcher, @aplusk, 3 mill followers, 90 following (previously: 175,606 followers, 71 following)
21 Savage, @21savage, 2.8 followers, 191 following (previously 1/19/21: 396,096 followers, 161 following & originally 1/19/21: 387,822 followers, 160 following)
Julie Wenah, @wenah, 2.8 mill followers, 848 following (previously 1/19/21: 289,368 followers, 702 following)
Punch TDE, @iamstillpunch, 2.6 mill followers, 1k following (previously 1/19/21: 325,439 followers, 965 following & originally 1/9/21: 318,971 followers, 958 following)
Metro Boomin, @metroboomin, 2.4 mill followers, 416 following (previously: 329,646 followers, 393 following)
Scottie Beam, @scottiebeam, 865k followers, 185 following (previously: 285,168 followers, 182 following)
[Photo to be added later]
Kevin Hart, @lilswag, 154k followers, 96 following (previously: 109,511 followers, 96 following)
Looks like some people (and startup founders) just have good timing.