If you haven’t heard of it yet, ClubHouse is the new rage. It’s the Tik Tok for older people in my humble opinion — via Audio. Think of Zoom meets Podcasts and had a beautiful step daughter. OK, that was a horrible analogy, but it’s a bunch of people having “authentic” conversations in curated rooms.
After the new and improved version of Vine became the “new thing,” (Not ClubHouse, but TikTok) everyone has been trying to figure out how to act like teens and build a brand. Why would you not given how fast it has been growing? However, Rohan Seth and Paul Davison had different plans — leveraging the podcast craze of the past decade, they built a different form of podcast — adding on top of the earlier analogy, think of how talk radio used to be. People would call in and have a chance to ask questions. The same thing happens a bit on ClubHouse.
And it looks like it’s paying off recently. This is data from appfigures starting off the year and their 2nd bullet point highlighted the growth. Here’s what they had to say:
Did you ever think Twitter but with voice would be a great idea? Probably not, but some did and managed to get enough funding to get it off the ground.
Clubhouse is still in private beta and is only available for iOS, but managed to sneak into the top chart in the US.
Downloads rose to 67K on Tuesday (12/29), pushing total downloads to nearly 1M since its release, based on our intelligence.
That’s a new all-time high for the invite-only service, and quite a few beta testers. Imagine having to manage that beta…
Twitter, but for voice, isn’t a new idea. I heard a pitch for a similar service a couple of years ago and thought, like most others, that it’s not the kind of idea that’ll take off. Seems some investors have changed their mind since.
Let’s let some other sources explain more about this phenomena:
What exactly is the Clubhouse app?
Clubhouse is a new social media app that allows users to have “casual, drop-in audio conversations” with others. They could be your friends, celebs or just random strangers. But the main difference to other apps is that is is purely by audio that you’re engaging in conversations.
From the initial interactions I’ve had on the site, it’s about “authenticity” that you can feel from all the people from celebrities to successful entrepreneurs to even the trolls who periodically drop in and try their best to “trump” the other folks who are running the rooms.
You can get as involved as you want, simply listen in to conversations or be the one hosting and leading chats.
The company describes itself as: “A new type of social product based on voice [that] allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.”
These are just a few pieces covering the new social phenomena. Google “clubhouse app” or different permutations of the phrase and you’ll see 350,000 results including the aforementioned and more like the following:
How Black users are saving Clubhouse from becoming a drab hangout for tech bros
Clubhouse has carved out a niche among black users, and as they have joined, they have innovated new ways for using the voice-chatting app …
1 day ago
How buzzy app Clubhouse could grow beyond its exclusive beta
Clubhouse is a buzzy new social network. Screenshot by CNET. On a Wednesday evening, there’s a room filled with a handful of people, …
3 weeks ago
What is Clubhouse? Good luck getting invited to the social app.
Clubhouse is an invite-only, audio-focused app is popular with celebrities. But it’s also already had significant problems with abuse.
6 days ago
Everything You Need to Know About Clubhouse, the App Celebrities Are Flocking To
Clubhouse is an exclusive, invite-only audio app where participants can move around virtual rooms discussing arts and culture, from popular …
1 week ago
Clubhouse Is Dangerously Close to Becoming Our New Internet Wasteland
What’s true of any social-media endeavor remains the same on this app: Give people the space to talk, and they will say too much.
3 weeks ago
What We Know About Clubhouse’s App Influencer Program
Tech investors have warmed to the idea that being a content creator is a legitimate form of business.
3 weeks ago
“You Become Hostage to Their Worldview”: The Murky World of Moderation on Clubhouse, a Playground for the Elite
The invite-only app, which has drawn attention for anti-Semitic speech and harassment issues, says it’s focused on making users feel safe.
1 month ago
The Future of Social Media Is All Talk
From Clubhouse to Discord to Twitter, 2020 was all about giving people a voice online. Literally.
4 weeks ago
From the initial interactions we’ve had on the site, the users talk a lot about the “authenticity” you can feel from people that range from celebrities to successful entrepreneurs to even the trolls who periodically drop in and try their best to “trump” the other folks who are running the rooms. Personally, we’ve got a lot of “air time” in several rooms, depending on when you enter and how friendly the moderators are. There are some HUYGE-ly influential folks inside the app and we thought we would share what we’ve learned.
There isn’t a list like this on the web that we’ve been able to find — to hopefully learn who and why they are so popular.
Alexis Gay, @yayalexisgay, 322,223 followers, 252 following
Julie Wenah, @wenah, 289,368 followers, 702 following
@wenah
Scottie Beam, @scottiebeam, 285,168 followers, 182 following
@scottiebeam
Shondra Washington, @shondradanielle, 276,865 followers, 486 following
[Photo to be added later]
Just Blaze, @justblaze, 267,738 followers, 249 following
@justblaze
Jasmine Martin, @jas.mrtn, 242,486 followers, 794 following
Jasmine Martin, Clubhouse
Imani Ellis, @imani, 227,082 followers, 393 following
Ashton Kutcher, @aplusk, 175,606 followers, 71 following
Kevin Hart, @lilswag, 109,511 followers, 96 following
Looks like some people (and startup founders) just have good timing.
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However, Rohan Seth and Paul Davison had different plans — leveraging the podcast craze of the past decade, they built a different form of podcast — adding on top of the earlier analogy, think of how talk radio used to be. People would call in and have a chance to ask questions. The same thing happens a bit on ClubHouse.
