Comscore’s Latest Search Engine Market Share Data – Jan 2022
Comscore Explicit Core Search Share Report (Desktop Only) December 2021 vs January 2022
Comscore Explicit Core Search Query Report (Desktop Only) December 2021 vs January 2022
According to Comscore, over 20 billion searches occur monthly in the US w/ Google still remaining dominant with over 12 and a 1/2 billion searches a month. Microsoft’s sites including Bing have close to 5 and a half billion at 5.462 billion with both Google & Bing along with Verizon’s search engines (i.e., Yahoo) gowing at a 7% clip vs. December 2021.
While Google averaged a similar number of searches monthly as many as a decade ago, Bing has literally doubled since our first tracking in 2012/2011. At the time, Bing had just surpassed Yahoo’s 2.6 billion/month search volume with 2.7 billion/month. Bing has come a long way since starting the entire kit and kaboodle in June 2009.