Most Searched Words – NOT!

I was auditing what was showing up at the top for the search “most searched words” on google earlier today and was blown away that a posting by a website called herbeat.com was #1 with a list of 5 terms that are definitely NOT the “most searched...

Are you spending enough on PPC (Adwords)?

The question may be “do you need to?” I’ve argued for quite a while that it’s more cost effective to focus on the organic search results vs. paying for Google Ads or other paid forms of online marketing. However, when thinking about PPC spends...
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