Recently, we’ve been intrigued at what might be driving organic traffic to the top websites in the world.  We examined the top keywords to amazon recently in this post.  We also looked at Youtube’s traffic generating keywords here.

Well, we thought we would take a deeper dive into the top ecommerce sites in the world.  So, we didn’t take up all the time in the world, we decided to limit it to the top ecommerce sites in the Top 50 Organically friendly sites ranked by SEMRush.com  They include:

  • Amazon.com (#4)
  • Walmart.com (#14)
  • Apple.com (#17)
  • eBay.com (#22)
  • HomeDepot.com (#28)
  • Target.com (#30)
  • BestBuy.com (#39)
  • Macy’s (#41)
  • Etsy.com (#45)

Amazon.com’s Top NON-branded Keywords

  • Estimated 68.7 million keywords generating organic traffic (monthly) with 41.1 million of them in the Top 100 positions
  • Generating 617 million users
  • Approximately 41,138,300 of the phrases are NON-branded
  • Approximately 20,029,391 of the phrases are branded

Categories:

  1. Products (fidget spinner, gwyneth paltrow book, firestick…)
  2. Deals (black friday deals, cyber monday deals,
  3. Holi-days
  4. Gifts (mothers day gifts,
  5. Sales

Walmart.com’s Top NON-branded Keywords

  • Estimated 18.4 million keywords generating organic traffic (monthly)
  • Generating 157 million users
  • Approximately 6,712,803 of the phrases are NON-branded
  • Approximately 12,262,054 of the phrases are branded

Categories:

  1. Products (fidget spinner, gwyneth paltrow book, firestick…)
  2. Deals (black friday deals, cyber monday deals,
  3. Holi-days
  4. Gifts (mothers day gifts,
  5. Sales

Apple.com’s Top NON-branded Keywords

  • Estimated 15.5 million keywords generating organic traffic (monthly)
  • Generating 147 million users
  • Approximately 13,457,942 of the phrases are NON-branded
  • Approximately 2,337,860 of the phrases are branded

Categories:

  1. Products (fidget spinner, gwyneth paltrow book, firestick…)
  2. Deals (black friday deals, cyber monday deals,
  3. Holi-days
  4. Gifts (mothers day gifts,
  5. Sales

eBay.com’s Top NON-branded Keywords

  • Estimated 32.2 million keywords generating organic traffic (monthly)
  • Generating 129 million users
  • Approximately 17,053,729 of the phrases are NON-branded
  • Approximately 14,785,115 of the phrases are branded
  • These numbers for branded vs. non-branded are a tad more skewed since many people search with terms like eb, eba, bay

Categories:

  1. Products (fidget spinner, gwyneth paltrow book, firestick…)
  2. Deals (black friday deals, cyber monday deals,
  3. Holi-days
  4. Gifts (mothers day gifts,
  5. Sales

HomeDepot.com’s Top NON-branded Keywords

  • Estimated 5.8 million keywords generating organic traffic (monthly)
  • Generating 90.4 million users
  • Approximately 4,075,496 of the phrases are NON-branded
  • Approximately 1,193,239 of the phrases are branded
  • These numbers for branded vs. non-branded may be a bit skewed since 2.74 million searches occur for “homedepot” without the space & homedepot.com is #1

Categories:

  1. Products (fidget spinner, gwyneth paltrow book, firestick…)
  2. Deals (black friday deals, cyber monday deals,
  3. Holi-days
  4. Gifts (mothers day gifts,
  5. Sales

Target.com’s Top NON-branded Keywords

  • Estimated 8.7 million keywords generating organic traffic (monthly)
  • Generating 80 million users
  • Approximately 4,676,904 of the phrases are NON-branded
  • Approximately 3,950,815 of the phrases are branded

Categories:

  1. Products (fidget spinner, gwyneth paltrow book, firestick…)
  2. Deals (black friday deals, cyber monday deals,
  3. Holi-days
  4. Gifts (mothers day gifts,
  5. Sales

BestBuy.com’s Top NON-branded Keywords

  • Estimated 5.1 million keywords generating organic traffic (monthly)
  • Generating 57.7 million users
  • Approximately 4,028,903 of the phrases are NON-branded
  • Approximately 1,164,316 of the phrases are branded
  • Do note that separating branded vs. NON-branded we have to split the differentiator into 2 words “best buy”

Categories:

  1. Products (fidget spinner, gwyneth paltrow book, firestick…)
  2. Deals (black friday deals, cyber monday deals,
  3. Holi-days
  4. Gifts (mothers day gifts,
  5. Sales

Macy.com’s Top NON-branded Keywords

  • Estimated 3.5 million keywords generating organic traffic (monthly)
  • Generating 51.9 million users
  • Approximately 2,437,187 of the phrases are NON-branded
  • Approximately 827,833 of the phrases are branded

Categories:

  1. Products (fidget spinner, gwyneth paltrow book, firestick…)
  2. Deals (black friday deals, cyber monday deals,
  3. Holi-days
  4. Gifts (mothers day gifts,
  5. Sales

Etsy.com’s Top NON-branded Keywords

  • Estimated 9.8 million keywords generating organic traffic (monthly)
  • Generating 44 million users
  • Approximately 8,897,486 of the phrases are NON-branded
  • Approximately 273,923 of the phrases are branded

Categories:

  1. Products (fidget spinner, gwyneth paltrow book, firestick…)
  2. Deals (black friday deals, cyber monday deals,
  3. Holi-days
  4. Gifts (mothers day gifts)
  5. Sales

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